Thursday , March 30 2023 now used by a health tech startup

This shows how versatile a great brandable domain is.

Screenshot of a Facebook ad for Color showing a woman holding a nasal swab

Once used for a photo sharing app, is now home to a health tech startup. Image from a Facebook ad.

I was scrolling through Facebook today when I came across a familiar domain name:

GoDaddy brokered the sale of for $350,000 in 2011. A photo-sharing app company with $41 million in funding bought the domain to help promote the app. Unfortunately, the business didn’t work out.

But great brandable domains can be used for just about any type of business, and certainly fits that category.

The new owner is a distributed healthcare and clinical testing company called Color. It has raised $278 million in funding with the latest round valuing the company at $1.5 billion.

Color was founded in 2015 and appears to have acquired the domain name around that time.

Post link: now used by a health tech startup

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About Andrew Allemann

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