Amazon has started using hard-won .amazon

Amazon has started using its controversial dot-brand gTLD, .amazon. Six domains — ads.amazon, alexa.amazon, echo.amazon, kindle.amazon, prime.amazon and primevideo.amazon — appear to have come online in the last month or so and all resolve. Proponents of the dot-brand concept may be mildly disappointed to note that they’re all currently just redirects to the regular amazon.com […]

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