Company moved from Mural.ly to Mural.co to Mural.com.
Visual collaboration in a digital world is a niche that is growing in popularity due to the COVID-19 pandemic. In a world where much of our professional interaction has been restricted to an online environment, it can be difficult to get ideas across.
That’s where Mural comes in. Originally founded in 2011, Mural has developed collaboration tools that help teams efficiently work remotely.
Given the pandemic, it’s not surprising to see that Mural’s popularity has grown. According to a TechCrunch interview with Mural co-founder Mariano Suarez-Battan, Mural tripled its annual recurring revenue (ARR) in the last year.
That growth is partly thanks to the adoption of Mural by some global corporate powerhouses including IBM, Pearson, and Intuit.
While Mural has been around for a decade, its name hasn’t. Mural was previously known as Mural.ly or Murally, but the company decided to ditch the “ly” and switched domains from Mural.ly to Mural.co.
In 2020, Mural raised a total of $141 million in two separate funding rounds. The company used some of this funding to upgrade from Mural.co to Mural.com in an acquisition that must have been difficult to accomplish.
That’s because, up until 2020, Mural.com was actively used by Grupo Reforma, one of the largest print media companies in Mexico, with Wikipedia reporting an active daily newspaper circulation of 1.4 million.
Grupo Reforma also operates the immensely popular Reforma.com and ElNorte.com. Up until late 2020, Grupo Reforma also operated Mural.com until it switched to Mural.com.mx when the California company bought the domain name for an undisclosed price.
Regardless of how much Mural paid to acquire Mural.com, it was an entirely positive move for the brand. With a notable client list and an ARR that has tripled in the last year, Mural took advantage of its success by acquiring the ultimate digital asset for its brand, Mural.com.
It’s a statement of intent and an investment in the company’s future.
Since acquiring Mural.com, Mural has pushed on even further by raising another $50 million in Series C funding, which was announced in July 2021.
According to Mural’s blog, the $50 million funding round means that the company is now valued at over $2 billion, up from $500 million in August 2020.
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