Wednesday , August 17 2022

Spitting, Working, Passing and Setting Bars with Jonathan “JT” Tenenbaum » Kickstart Commerce

“Celebrate what you’ve accomplished, but raise the bar a little higher each time you succeed.”
— Mia Hamm

Today’s podcast guest is a living example, a living legend in the domain industry as often said by some, of living a life that raises the bar in all he does.

From spitting bars rapping and rhyming his way to bonafide success, Jonathan “JT” Tenenbaum then set the bar higher bypassing the bar to birth his career in legal counsel.

And if that wasn’t enough, JT entered the domain industry, and has served in a number of legal counsel and senior leadership roles for,, and now the Chief Operating Officer and General Counsel for

But most people in and around the domain industry likely know and recognize him as the face and voice of — the #1 domain industry podcast, where “all roads lead to domains”!

In a recent podcast, JT talks us back down memory lane of how he went from spitting bars by night to passing the bar by day, and how a background in legal landed him into legal and operational roles in the domain industry.

We then discuss how Media Options is expanding beyond domain names to the all-encompassing umbrella of digital assets.

In addition, JT shares his vision for how DomainSherpa will expand its programming from interviews and Sherpa reviews to a broader network of topics — NFTs, Crypto, Sports, and more.

We then discuss the parallels between the buying and selling of domains and the Bored Ape Yacht Club NFTs.

Hit play and journey with JT and me as we rap and rhyme about digital assets, sports, money, and life lessons. Enjoy!


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