Wednesday , March 22 2023

Facebook Rebrands as Meta; Using

A little over a week ago, I read that Facebook was planning to rebrand in a fashion similar to the Google / Alphabet rebrand. The idea behind the rebrand was Facebook CEO Mark Zuckerberg’s promise to plan to turn the company into a metaverse-focused business. The news, as I understand, was first reported by The Verge.

Soon after the article was published in The Verge, speculation began to mount about what Facebook – or perhaps a parent entity would be called. Because a Mark Zuckerberg related entity owned already, it would be pretty easy for Facebook to rebrand as Meta. At the time of publication, was forwarding to, the website for a project called Meta from the Chan Zuckerberg Initiative.

At today’s Facebook Connect 2021 event livestream, Zuckerberg announced the corporate rebrand, and the name chosen was, in fact, Meta. At some point today, stopped forwarding to, and the domain name now forwards to a page within the website sharing what Facebooks expects to come with its metaverse project.

Because is registered under Whois privacy at GoDaddy, it is not possible to see the registrant of the domain name. It is also impossible to see if the domain name changed hands to reflect an ownership change. Regardless of any ownership changes, owning made the brand transition much easier. I would imagine that is a mid-eight figure domain name at the moment.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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