Dan.com announced on Twitter that customers will be able to show a “Request Price” button on their landing page in lieu of a buy it now price, make offer field, or combination. In its tweet, two preview graphics were shown so people can see how they look on a landing page:
A new selling option (Price Request) is landing in https://t.co/o5YCjcf7tw’s seller accounts this week!
Here’s a preview of what’s coming: pic.twitter.com/Jn4qohnmVk
— Dan.com (@Undeveloped) December 22, 2021
I understand the idea behind Request Price but I doubt I would use it very often. I would rather either have a set BIN price for my domain names or a Make Offer field to weed out tire kickers.
With the Request Price button, prospective buyers will be expecting the domain registrant or broker to reply with the price. If the price is readily available, I don’t see a point in withholding it if the prospect might be willing to buy it for that price at that time. I imagine investors will use this as a lead gen tool but the prospect expects to receive a price and not a spiel about the domain name or to be berated with questions.
As with everything, investors need to decide on their own whether this “Request Price” button works in their own best interest. For me, utilizing this button would depend on a variety of factors, both fixed and variable.