Tuesday , March 21 2023

Namecheap releases 2021 domain data

Registrar reports top TLDs, renewal rates, and aftermarket sales.

Chart showing renewal rates at Namecheap. .Ca has the highest renewal rate and .icu has the lowest

Cheap domains have the lowest renewal rates at Namecheap. Graphic from 2021 Namecheap Domain Insights & Trends report.

Namecheap published its 2021 Namecheap Domain Insights & Trends report today. The report provides data on top domain choices, renewal rates, and early sales on its new marketplace.

The share of .com at Namecheap slipped from 48% in 2020 to 45% this year. The company sells a lot of new top level domains, but many of these are heavily discounted extensions such as .xyz, .club and .online. These cheap domains rarely get renewed; Namecheap reports that .icu, .site, .xyz, .club, .website and .store all have lower than 15% renewal rates at the registrar.

On the other end of the spectrum, .ca, .dev, .io and .org renew at greater than 65%. .Com renews at 54% at Namecheap.

More than half of Namecheap’s customers own just one domain and less than a half percent own 100 or more. While the registrar attracts some domain investors, it’s not a huge part of its business. But that might change with its new marketplace launched last month. Top sales so far include namey.com ($20,221), meta.stream ($10,001), InternetRegistry.com ($3,050) and LearnEnglish.ca ($3,050).

The full report is available here starting at 9 am EST today.

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