Wednesday , August 17 2022

Soaring domain values – 2021 top stories

Like many assets, domain values rocketed in 2021.

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This is the first in a series covering the top stories and themes in the domain name industry this year.

Houses. Equities. Digital artwork.

The value of all types of assets soared in 2021, and top-tier domain names were no exception.

To make DNJournal’s top 10 public sales list in 2020, a domain had to sell for $306,000. Remarkably, the top 14 sales charted this year sold for $1 million or more, and the minimum required to hit the top 10 was an astounding $1.945 million!

If a domain sold for $306,000 this year, it would chart at only #44 as of December 26.

These are just public sales. The biggest sales tend to remain private.

Top sales this year include lots of one word .com domains such as Hippo.com, Forge.com and Angel.com. Note that none of these domains directly relate to what the companies sell (insurance, equities, and video entertainment). This has been one of the trends in the naming space: companies choosing a dictionary word and branding around it.

But category-killers still sell. Christmas.com ($3.15 million) sells Christmas goods and Floor.com ($3.144 million) sells rugs.

A new floor has been set for one word .com domains. It’s rather high, and this is pulling up all domain values with it.

Domain names benefited from more than just general price appreciation. The pandemic made digital strategies more important than ever and increased interest in good domain names.

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About Andrew Allemann

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