Wednesday , March 22 2023

Makers of hit song Baby Shark win fight

Try to get this song out of your head.

Baby Shark character from Pinkfong

The makers of the Baby Shark character won the domain name in a cybersquatting case. Image from Pinkfong.

The makers of the viral hit song Baby Shark have won a cybersquatting challenge against the owner of

Smart Study Co. and its Pinkfong division created the children’s song named after one of its characters. It became a viral sensation and the video on YouTube (embedded below) has nearly 10 billion views. It also reached #32 on the Billboard Hot 100 in January 2019.

Fans of Ted Lasso might even sing the name Jamie Tart in the theme of Baby Shark.

Smart Study filed a cybersquatting dispute with World Intellectual Property Organization (WIPO) against the domain name. The domain was once part of GoDaddy’s NameFind portfolio but appears to have been acquired by someone in late 2018. That person asked for $100,000 for the domain name. The domain owner didn’t make a formal response to the dispute.

WIPO panelist Warwick Rothnie ordered the domain name transferred to Smart Study.

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