Domain Observer Domain Observer
In May of last year, I wrote about the possibility of fractional domain name ownership coming to Rally, a venture backed platform that allows users to purchase shares in various types of collectible assets. Yesterday on Domain Name Wire, Andrew Allemann reported that Rally has added domain names as an asset class to its platform. Fractional ownership shares of Directions.com will be for sale within the next couple of hours and other domain names appear destined to follow.
From what I understand, Andrew Rosener of Media Options has played a pivotal role in getting domain names added to Rally. This morning in a series of tweets, Rosener commented about why he became involved in the project and the value he expects it to bring to the domain name aftermarket:
GM Frens!
Today is a VERY special day for me, @MediaOptions, @OnRallyRd …and for the entire domain name industry! #DomainNames #DigitalAssets #Fractional
Time for a thread ???
— Andrew Rosener (@andrewrosener) January 14, 2022
First, I am proud of our partnership that @MediaOptions has built w/ @OnRallyRd over the last 4 years & today’s public offering of https://t.co/TQlnLzqIPI is the culmination of that effort! YES, https://t.co/TQlnLzqIPI (the domain) is being offered for fractional investment! ?
— Andrew Rosener (@andrewrosener) January 14, 2022
We have worked with RallyRd to get Domain Names as an asset class approved by the SEC for fractional investment through public offering. We believe this is a natural evolution of the asset class & an incredible leap forward for the domain industry!
— Andrew Rosener (@andrewrosener) January 14, 2022
In providing access to anyone and everyone that wants exposure to the asset class at nearly any level they feel comfortable we unlock value. Not only that, but publicly traded shares of premium domain names will with time achieve my dream of valuation standards and allow for ?
— Andrew Rosener (@andrewrosener) January 14, 2022
market to market pricing that will allow institutions to invest in this nascent asset class that is the undeniable back bone of the entire global digital economy! An asset class that we believe fundamentally is one of, if not the single most, undervalued assets on the planet! ?
— Andrew Rosener (@andrewrosener) January 14, 2022
Domain names are assets with some of the highest utility & demand, ever decreasing supply & exponential growth among the global user base & adoption curve. https://t.co/TQlnLzqIPI is the first domain name we are taking to market, but there will be many more to come
— Andrew Rosener (@andrewrosener) January 14, 2022
We’ll be experimenting with different types of domains, categories of domains, single names vs. a “basket” of names, themed packages of names (think cannabis, crypto, health, etc…) and much more to come!!!
— Andrew Rosener (@andrewrosener) January 14, 2022
Today is the day that @MediaOptions plants its flag on the Moon as the first company ever to take a domain name public in a fully SEC compliant public offering!
One small step for MediaOptions, one giant step for the domain industry!
— Andrew Rosener (@andrewrosener) January 14, 2022
If you would like to participate in the https://t.co/TQlnLzqIPI offering and buy some shares in this premium domain name for as little as $10 please visit https://t.co/3k5mNlKQF2 or download the App and sign up today! We go live TODAY at 12pm EST.
— Andrew Rosener (@andrewrosener) January 14, 2022
Lastly, anyone with an ultra premium domain name at a fair market valuation can contact https://t.co/xFnaa1aPuC to evaluate & potentially take their domain name public via RallyRd. We are the exclusive “on ramp” for this asset class.
Let’s go!
— Andrew Rosener (@andrewrosener) January 14, 2022
