Saturday , March 25 2023

Wholesale .com Price to Increase Again in September

It is going to get a little bit more expensive to register .com domain names later on this year. In a press release sharing Verisign’s Fourth Quarter and Full Year 2021 results, the company that operates the .com domain registry announced a 7% price increase in September. As you may recall, the wholesale price of .com registrations was increased in September of last year.

Here’s what Verisign shared about the upcoming wholesale price increase:

“Verisign announces that it will increase the annual registry-level wholesale fee for each new and renewal .com domain name registration from $8.39 to $8.97, effective Sept. 1, 2022.”

The 7% price increase is the maximum amount allowed by regulators (you can read more about this on the ICANN website). Domain registrars like GoDaddy and Namecheap tack on their margin to domain registrants. Oftentimes, the margin on domain name sales is thin. For instance, the wholesale price of .com domain names is currently $8.39 and the rack rate to register a .com domain name at GoDaddy is $11.99 + ICANN fee without any promo codes or special pricing offer.

For my business, the fee increase is more of an annoyance than a major problem, but I can see why some larger domain portfolio owners would be unhappy to face another price increase.

Verisign stock closed down 3% for the day (a big down day for the entire market), and it was relatively unchanged in after hours trading.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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