Thursday , August 11 2022

My First .XYZ Sale: Bought for Less than $300, Sold for…

I was having lunch with my wife earlier today when I received an email from one of my favorite senders: Afternic Transaction Assurance. The email was sent to let me know one of my domain names listed for sale on Afternic was just sold. It is always nice to receive these emails.

Surprisingly, the domain name that was sold was one of the .XYZ domain names I purchased late last year via Dan.com for less than $300. In total, before today’s sale, I purchased and owned 4 .XYZ domain names. The combined acquisition cost of the four domain names was right around $1,000.

After buying the domain names and transferring them to my GoDaddy account, I listed them for sale on Afternic. I used the GoDaddy-branded BIN landing page for these domain names because of the brand-trust of GoDaddy. In addition, because I sell on Dan.com under my Embrace.com brand name, I did not think it would be appropriate to list a non-.com domain name for sale with that landing page.

Remarkably, the sale price of the .XYZ domain name was $19,999. The total profit on this deal is $16,500.

After confirming the sale and transferring the domain name to Afternic, I spent a bit more time looking for .XYZ domain names to purchase. I ended up buying a couple of additional .XYZ domain names via Dan.com. I spent less than $700 for the pair of domain names I bought.

I would be remiss if I didn’t give a thank you acknowledgement to two people. Swetha Yenugula has a phenomenal track record of selling some of the best .XYZ domain names, and I attribute some of my interest in .XYZ domain names to the sales information she has shared. Alphabet and Block were also big reasons for putting some skin in the game. I also want to thank .XYZ CEO Daniel Negari who has sponsored my Pan-Mass Challenge ride for the last several years.

There is one other thing I want to reiterate to people who read this that I previously shared:

“I am not advocating for others to invest in .xyz domain names or any other extensions. I still think it is super risky, particularly when so many people are inclined to try and hand register domain names that are pure garbage.”


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