Thursday , August 11 2022

After 25 years, c|net drops the pipe, rebrands its identity

After 25 years, c|net drops the pipe, rebrands its identity

Goodbye c|net, hello CNET.

One of the leading technology media brands on the internet during the past 25 years, announced that it’s rebranding. In the process, the pipe symbol “|” is removed from its identity. No worries, the domain name cnet.com does not change! ?

Rolling out a new identity and site design among other design evolutions and content features, CNET aims at accelerating its continued expansion beyond tech.

According to the press release, CNET is targeting the following new missions for its future:

  • New Identity, New Voice, Renewed Purpose: The CNET rebrand expands into every corner of the business. It includes a comprehensive new identity, custom illustration styles, engaging motion graphics and new site navigation that more prominently highlights the breadth and depth of CNET’s expertise across many categories. CNET partnered with COLLINS, the San Francisco- and New York City-based strategy and experience design company, for the new brand transformation work.
  • New Shopping & Deals Browser Extension: Expanding beyond advice on what to buy, CNET is now taking it one step further, by directly saving consumers money. With the simple addition of a browser extension called ” CNET Shopping,” consumers can find the lowest price and apply coupons across thousands of sites and millions of products. The extension finds users an average savings of $232 per month. CNET is continuing to invest in improving deal and price alert features as they help their audience navigate rising costs and inflation.
  • Expanded Coverage: With the largest CNET editorial staff in the last decade, CNET is reinforcing its commitment to trusted editorial coverage and expertise across categories that include technology, wellness, money, culture, home, gaming and cars.

With CNET being one of our destinations of choice since the mid 90’s, we like the fresh new look. Congratulations CNET, onto the next 25 years!

Story kudos: Dommunity.

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