Sunday , August 14 2022

Yuga Labs apes in on Otherside domains but misses a key one

I still don’t understand its domain strategy.

Logo for Otherside metaverse by Yuga Labs has otherside reflected upside down

I’ve questioned Yuga Labs’ defensive domain registration strategy before and I’m going to do it again.

In March I wrote about how the Bored Ape Yacht Club creator registered over 1,000 domain names related to its brands including BAYC, CryptoPunks and Ape Coin. The company ended up registering hundreds more that came to light after I wrote the article.

The company is at it again after announcing its metaverse called Otherside. It registered over 250 domain names in the .com and .land extensions last week, including, (typo), and (The list is at the bottom of this post.)

Notably, the official site for Otherside uses a .xyz domain, which has become the de facto extension for web3 companies:

That’s cool, but it appears the company failed to preemptively registered That’s registered to someone in California and listed for sale on Sedo. (Yuga’s defensive domains are registered at AppDetex with PriProx privacy.)

You can argue if it makes sense these days to defensively register the version of your domain in a new TLD in the format ( But you’re not going to convince me it’s less important than picking up typos like and

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