Digital ad spending continues to remain strong. A new report out shows that the ad market overall expanded for a 14th straight month, this represents a rise of 60% Over April 2020’s low. The data, which comes from U.S. Ad Market Tracker, a collaboration of Standard Media Index and MediaPost.
From the article:
Digital media continued to expand faster than traditional media, rising to a 56% share of total ad spending in the U.S. in April — up from 51% a year earlier and only 43% in April 2020.
Print media continues to go in the opposite direction. The only category that was down since April 2020 lows.
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