Wednesday , August 10 2022

As GoDaddy shutters URL shortener, could x.co come back on the market?

GoDaddy has turned off its URL shortener service, freeing up the likely six-plus-figure domain x.co for another use or possible resale.

The company told users of the service last week that their redirects would no longer work as of June 4. Instead, they’re being asked to set up a redirect using any of the domains in their GoDaddy accounts.

It has not been possible to create new links for a few years, the company said.

GoDaddy acquired x.co from then .co registry .CO Internet in 2010 as part of the Colombian ccTLD’s global relaunch.

The price was never disclosed, but I suspect it was part of a broad partnership package that saw GoDaddy market .co hard, rather than a domain-only sale.

Around the same time, Twitter bought t.co for its own URL shortener and Overstock.com bought o.co for $350,000 as the cornerstone of an ultimately disastrous rebranding campaign.

It’s difficult to imagine x.co being worth less than that, particularly when the matching .com is owned by the richest person in the world.

In the time since x.co launched, .CO Internet was acquired by Neustar, which was then in turn acquired by GoDaddy.

Following a renegotiation of its relationship with the Colombian government in 2020, GoDaddy is now merely the back-end provider, rather than the ccTLD’s official sponsor.

The post As GoDaddy shutters URL shortener, could x.co come back on the market? first appeared on Domain Incite.

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