I read an article in Ad Age about brands purchasing crypto domain names. The article mentioned some major brands that acquired domain names in the .Eth extension that matched their brand name or trademark. There are other crypto extensions like .crypto, .nft, .bitcoin, and many more.
Crypto domain investing seems pretty similar to old school domain investing. People can purchase domain names speculatively with the hopes of selling them to someone willing to pay more. The difference, of course, is crypto domain names are on the blockchain and legacy domain extensions like .com and .org are not. In addition, crypto domain names do not resolve to websites on most web browsers. For instance, if you type in Budweiser.eth on Chrome, you won’t get to a website but you may end up on a Google search for that term.
I am curious to know how much overlap there is between people who invest in crypto domain names and people who invest in legacy domain names. Do most people choose one or the other or is there generally a combination of both. I would be interested to know if many people got started buying crypto-related assets and migrated to crypto domain names or if legacy domain name investors saw an opportunity with crypto domain names and added those to the portfolio.
Please vote in the Twitter poll embedded below and feel free to share more about how you got started investing in crypto domain names or why you have chosen not to buy them: