Wednesday , August 17 2022

Unstoppable targets another city gTLD with free domains

Alt-root provider Unstoppable Domains has inked another partnership with a city that already has its own gTLD in the authoritative root.

The blockchain domains company said it has linked up with the City of Miami’s Venture Miami project, which encourages tech investment in Miami, to offer $50 in Unstoppable’s alternative domains to anyone attending Miami Dade College or showing up at an event there over the weekend.

For nine out of 10 of Unstoppable’s extensions, that’s enough to buy at least one domain. The company does not charge renewal fees.

It’s the second city recently that Unstoppable has partnered with, following its offer of free domains to all female residents of Abu Dhabi a couple of weeks ago.

In both of these cases, the cities in question already have their own gTLD in the authoritative, functioning, ICANN root. Unstoppable’s extensions, which are largely themed around crytopcurrency, mostly do not function without browser plug-ins.

While .abudhabi has only about a thousand registered domains, .miami, which was acquired from MMX by GoDaddy last year and has the city as a partner, has been more popular, with close to 16,000 names in its zone file currently.

Whether this can be dismissed as more “web3” hype or alt-root snake oil or not, Unstoppable seems to have secured a couple of pretty interesting marketing coups, and it will be interesting to see which city gets targeted next.

The post Unstoppable targets another city gTLD with free domains first appeared on Domain Incite.

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