Domain sightings: EFIXTK is a Chinese tech brand
Getting a new watch requires some adjustments to the bracelet; this time around, instead of taking it to the mall’s jewellery, I took matters in my own hands.
After checking reviews on Amazon among possible contenders for a bracelet adjuster kit, I ordered this set. The brand name itself didn’t matter, as all of them are made in China. But reviews do matter and the EFIXTK kit has great ones.
EFIXTK is one of those brands designed for sales on Amazon and Alibaba and it’s a registered trademark. If you ever wondered why it can now take up to a year for a trademark application to be examined by the USPTO, that’s why: the Chinese government subsidizes the cost of trademark applications with the USPTO, resulting in thousands of them being filed.
Sadly, in this domain sighting the actual domain name, Efixtk.net appears to be resolving to an error page. The .net is older than the matching .com which means that the .net registration took place during some discounted pricing promo.
What’s a “domain sighting,” you may ask.
It’s when we encounter domain names in the real world, that appear on vehicle wraps and signs, billboards and business signs, and product packaging. For convenience, we group them into .com domain sightings, and other ccTLDs, gTLDs and TLDs.
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