Thursday , August 11 2022

Unicorn status: Dan.com to become a GoDaddy company

Unicorn status: Dan.com to become a GoDaddy company

Dan.com will be joining forces with GoDaddy, per the official announcement. GoDaddy puts emphasis on the sales lander and fulfillment platform provided by Dan.com and will be accelerating its integration with its own platform, Afternic.

Note: Dan.com is a sponsor of DomainGang.

In the short term, Dan.com users can expect to see the familiar customizable “for-sale pages” moving onto the GoDaddy platform; that includes the lease to own model. At the same time, Dan.com joins the Afternic DLS network.

Reza Sardeha, Dan.com founder, stated that discussions with Paul Nicks of GoDaddy began a while ago. The financial details of this arrangement were not disclosed, nor the timeline of transitions that existing Dan.com customers will experience.

Here at DomainGang, I’d like to congratulate Dan.com for making it to “unicorn” status. A company being acquired by the biggest domain registrar in the world is by no means a small feat.

That being said, such integration of a quality competitive service by a much bigger company reeks of monopolistic overtones. Dan.com has been elevated as the favorite platform to sell domains among domain investors, with sales numbers and ease of sale among the reasons of choice.

I have mixed feelings about the transaction that will most definitely lead to higher commission rates (Afternic charges a standard 20% commission as opposed to 9% or less at Dan.com.) The plans by Dan.com to roll out its own registrar are most definitely aborted and GoDaddy, as seen in the case of Uniregistry and the Uni Market, is not exactly a fast cycle product company.

Personal feelings aside, I wish Dan.com and Reza Sardeha all the best, for producing a solid platform for selling domain names.

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