Wednesday , August 17 2022

Afternic Reminder: Deal Isn’t Done Until Money is Banked

I am in awe of the success of Swetha Yenugula. Swetha has built a great .XYZ domain name portfolio, and she has shared many impressive domain name sales. Unfortunately, Swetha reported yesterday, her six figure sale of was canceled by Afternic because the platform was “not able to verify the buyer’s funds.

In looking at the original templated email received by Afternic, Swetha was informed that Afternic was ready for the domain name to be transferred. Perhaps wrongly, I always assumed this meant the funds from the payment had been received. With a six figure deal like this, I also assumed the funds would have to be sent via wire transfer. If the funds are in and the transfer has been requested, I am not sure what remains to be verified by the platform more than a week after the sale.

Swetha mentioned that she could not push the domain name right away because it was locked. I would be curious to know if Afternic could cancel the sale post-transfer. I am inclined to believe they can. Perhaps that is the reason for why they don’t send payments immediately.

With GoDaddy’s acquisition of, it will be interesting to see if the company’s speedy payment process is impacted at all. Attorney John Berryhill shared some thoughts about that in my article about the sale.

Importantly, I want to give a shout out to Swetha for sharing that this deal was cancelled by Afternic. Swetha could have kept the cancellation to herself, allowing the sale record to remain public as a major comparable sale to help her portfolio. She was transparent about the cancellation, and that deserves praise because some people would have brushed it under the rug and used the comp advantageously.

It’s a bummer for Swetha that the sale did not go through. It’s also a good reminder to investors who sell via Afternic that a sale email doesn’t always mean the deal is done.

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