In February of this year, Verisign announced that the wholesale price for .com domain names will be rising by 7% on September 1, 2022. The wholesale cost, which is paid by domain registrars like Namecheap and GoDaddy, will be raised from $8.39 to $8.97. Domain registrars add their own margin to that amount, and the total is what domain registrants pay to register, renew, and transfer .com domain names.
For domain investors, this additional 7% fee can be impactful depending on the size of a domain portfolio. Andrew Rosener tweeted a good reminder for investors who may have forgotten about the looming price increase:
Just handed $21,000 to @GoDaddy for bulk 5 year domain name renewals & will do about $100k more next week!
WHY??? Because in September, $VRSN will be raising renewal prices by 7%!
— Andrew Rosener (@andrewrosener) July 28, 2022
A couple of months ago, I renewed a great deal of my domain names ahead of time in order to lock in the lower cost. I will probably look at renewing some of my higher value domain names for several years out since it is likely Verisign will continue to increase the renewal cost as much as it is permitted by contract to do so.
With a little more than a month to go before the wholesale price increase on .com domain names, now is a good time to reach out to registrar partners to see if there are any renewal or transfer deals to be had.