Wednesday , August 17 2022

Buyer Brokers May Pose as Regular Buyers

Hiring a buyer’s broker can be a smart decision a company makes when attempting to acquire a domain name. A buyer’s broker can anonymize the buyer and potentially save in acquisition costs. Simply using a domain broker for an acquisition may not be enough to get a good deal for a buyer. A domain broker may mask his or her identity to reduce the chance that a domain registrant prices an asset with a major corporate buyer in mind.

Marksmen is an intellectual property company that, among other things, helps clients acquire domain names. I’ve seen the company’s name appear in quite a few Whois records, and the domain names have later transferred to corporate buyers. The company posted a tweet to an article about making anonymous test purchases on behalf of clients:

I presume domain name acquisitions can work in much the same way. Instead of emailing a domain registrant and announcing who they are, the account manager may use an anonymous looking email address to inquire. The email address may have no footprint at all – or it may have a footprint that looks like a normal person with a limited budget.

Buyer’s brokers can pose as regular people seeking to buy a particular domain name. There are a variety of techniques they can use to obscure their identity and hide their clients. It can be a smart way to acquire a domain name on behalf of a corporation.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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