The domain name coupons.com, which was acquired for a reported $2.2 million over two decades ago, is being phased out by its purchaser.
The dot-com-boom-era company, which changed its named from Coupons.com to Quotient Technology in 2015, has said in recent earnings calls and regulatory filings that it plans to deemphasize its old brand in favor of newer ones.
The company started out as a print-at-home discount coupons player, but in recent years has moved into digital as paper coupons fell out of fashion in favor of cash-back promotions and mobile apps.
Even in light of the current global inflation crisis, which one would expect would fuel demand for cheaper food and products, the company is struggling as retailers are also feeling the pinch.
In a Securities and Exchange Commission filing this week, Quotient said: “We are phasing out our use of the coupons.com domain, which we will replace with our Shopmium cash-back mobile app.”
The company acquired the domain in 2000.
Namebio reports the price at the time as $2.2 million, which would have made it the third most-expensive domain ever at the time, though this was later disputed by CEO Steven Boal in a 2011 interview with podcaster Michael Cyger. Boal appeared to confirm it was a seven-figure deal, however.
Quotient’s SEC filings have for some years listed a $0.4 million domain on its balance sheet, but it’s not clear whether this is coupons.com or something else.
The post Buyer “phasing out” domain “bought for $2.2 million” first appeared on Domain Incite.