This company smartly upgraded its domain when it went global. The best deal is where all parties win, and this is also the principle that China promotes in its global strategy. One company must have heeded the advice and even implemented the principle in its domain. Awinic is an integrated …

This report shows what domains are big in China. The China Academy of Information and Communications Technology (CAICT) recently released a research report (Chinese language only) on the Chinese domain industry. I just finished reading it and found some bits and pieces that may help you understand the domain market …

Interested in Chinese domain name registrars? These are the largest. The China Academy of Information and Communications Technology (CAICT) recently released a research report on the Chinese domain industry. The information on domain registrars may be of interest to domain investors. Published in July this year, the report is called …

These companies should upgrade their domain names. These companies have made poor domain name choices. Being big does not necessarily mean you are better at choosing your domain. When I survey the corporate landscape in China, I see many large companies needing to upgrade their domains. Brand-matching is the golden …

Kassey Lee explains the nomenclature for Pinyin domain names. When talking about Pinyin domains, I often use the terms 1-pin, 2-pin, 3-pin, and 4-pin. Where did they come from and why are they important? Actually, I may be the one who started using these terms. Back in 2015/2016, when Chip …

Kassey Lee examined all 676 two letter .com combos to see how many are used by Chinese companies. A lot of 2L .com domains have moved to China, but how many of them are actually put to use? To answer this question, I generated a list of 676 two-letter .com …

Study this list to understand what types of domains large Chinese companies prefer. I’ve been diligently studying the Fortune China 100 list because these large companies can tell us what domains end users in China want to acquire. Recently, I started with the Fortune China list and then used Baidu …

China should see increased interest in exercise thanks to a new government plan. The State Council in China announced a fitness plan on August 3 to encourage a healthier population. This may create a boom in the fitness space and, thereby, boost demand for domains related to fitness, health, and …

The company is missing an important domain name. It reminds me of an old Godzilla movie called “Size Does Matter”. China produces a lot of Godzilla-size corporations, and China Telecom is one of them. Yet, its corporate executives may have forgotten a strategic move — riding on a brand-matching domain. …

How should this publicly traded company brand itself for an international audience? Lixiang might need a new brand for the global market. Image from corporate website. When you see the name “Li Auto”, what do you think of? It suggests to me a car repair shop operating in my neighborhood. …

Xiaomi started with a smart brand and bought Mi.com to make it better. In June, Jun Lei’s company Xiaomi sold more smartphones globally than Samsung and Apple. Lei is no ordinary entrepreneur. He’s outstanding when it comes to product and domain strategies. When Lei founded Xiaomi in 2010, he researched …

Li Xiang has many meanings — and so do many Pinyin names. Like many Pinyin names, Li Xiang has many meanings. Photo of a Li Xiang SUV from LiXiang.com. If you are a fan of electric cars, you may have come across the name “Li Xiang” (理想). What I find …

Kassey Lee examines the growth of online commerce in China. I just finished filing my business tax return — online for the first time. Things have changed rapidly in recent years and I find myself moving more and more into a digital world. Look at China. It has a massive …

It might be time for Alibaba to buy a shorter domain. Going short seems to be a trend in China. Just look at internet giant Alibaba. The name is well-known, easy to remember, and short at 7 characters only. Still, Chinese consumers think it is too long. Why? The name …

Kassey Lee will let you know if your domains are also Pinyin. Here are the domains owned by ten well-known brands in China: Anta.com, Pingan.com, Alibaba.com, Suning.com, Haier.com, Lining.com, Bilibili.com, Yili.com, Lexin.com, and Boke.com. Can you spot any domains that are not Pinyin? How many have you found? Actually, all …

Here’s another example of a company that needs to upgrade its domain. Domain upgrades are where investors can find a lot of opportunities in China. There are still many Chinese companies with the need and financial ability to upgrade to better domains, and Bodian is just another example I came …