Thursday , August 11 2022

Kassey Lee

A domain that rides on China’s global strategy

This company smartly upgraded its domain when it went global. The best deal is where all parties win, and this is also the principle that China promotes in its global strategy. One company must have heeded the advice and even implemented the principle in its domain. Awinic is an integrated …

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CAICT report on the Chinese domain industry

This report shows what domains are big in China. The China Academy of Information and Communications Technology (CAICT) recently released a research report (Chinese language only) on the Chinese domain industry. I just finished reading it and found some bits and pieces that may help you understand the domain market …

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The top 10 domain name registrars in China

Interested in Chinese domain name registrars? These are the largest. The China Academy of Information and Communications Technology (CAICT) recently released a research report on the Chinese domain industry. The information on domain registrars may be of interest to domain investors. Published in July this year, the report is called …

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10 big companies making domain name mistakes

These companies should upgrade their domain names. These companies have made poor domain name choices. Being big does not necessarily mean you are better at choosing your domain. When I survey the corporate landscape in China, I see many large companies needing to upgrade their domains. Brand-matching is the golden …

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The smartphone champion’s wise domain strategy

Xiaomi started with a smart brand and bought Mi.com to make it better. In June, Jun Lei’s company Xiaomi sold more smartphones globally than Samsung and Apple. Lei is no ordinary entrepreneur. He’s outstanding when it comes to product and domain strategies. When Lei founded Xiaomi in 2010, he researched …

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Is your ideal car Lixiang?

Li Xiang has many meanings — and so do many Pinyin names. Like many Pinyin names, Li Xiang has many meanings. Photo of a Li Xiang SUV from LiXiang.com. If you are a fan of electric cars, you may have come across the name “Li Xiang” (理想). What I find …

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China’s digital economy and domains

Kassey Lee examines the growth of online commerce in China. I just finished filing my business tax return — online for the first time. Things have changed rapidly in recent years and I find myself moving more and more into a digital world. Look at China. It has a massive …

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Is it time for Alibaba to acquire Ali.com?

It might be time for Alibaba to buy a shorter domain. Going short seems to be a trend in China. Just look at internet giant Alibaba. The name is well-known, easy to remember, and short at 7 characters only. Still, Chinese consumers think it is too long. Why? The name …

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Are your domains also Pinyin?

Kassey Lee will let you know if your domains are also Pinyin. Here are the domains owned by ten well-known brands in China: Anta.com, Pingan.com, Alibaba.com, Suning.com, Haier.com, Lining.com, Bilibili.com, Yili.com, Lexin.com, and Boke.com. Can you spot any domains that are not Pinyin? How many have you found? Actually, all …

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Domain upgrade is the name of the game

Here’s another example of a company that needs to upgrade its domain. Domain upgrades are where investors can find a lot of opportunities in China. There are still many Chinese companies with the need and financial ability to upgrade to better domains, and Bodian is just another example I came …

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