Domain names like WebMonkey.com, PDFzone.com and most recently ConstitutionUS.com are all aged domain names that went for big money at auction.
These domain names were all aged, with a solid backlink profile and strong in other metrics like domain authority and trust flow.
Richard Patey published a very good article on the topic for anyone interested in building sites on aged domains.
Richard consulted with a couple other experts to provide depth to the article.
Alex from ODYS.com stated:
Aged domains are one of the greatest business opportunities for the current state of SEO based online business models. Why go with a brand new domain and spend 4-5 figures on links, building everything from scratch, when you can kick-start your venture with one that is already juiced up by almost impossible to get links?
Pick a great brandable or catchy name or go after niche relevant dictionary words when shopping for the perfect pre-owned domain and and you’re not only investing into a semi-developed piece of online real estate (powered by links, traffic and old authority), but you’re also buying a very liquid asset that can be later flipped for a profit.
Domains are assets. SEO powered pre-owned/aged domains are turbo-charged assets. The industry is booming due to more business-owners and affiliate marketers realizing that a combination of a good name + decent SEO behind it is not only a ‘lottery ticket’, but a solid business model and investment vehicle.
Alex is the founder of ODYS, a private SEO domain marketplace.
The article provides a lot of things to look out for and offers a checklist of things to make sure are in order.
Read the article on Flippa.