Wednesday , April 21 2021

Donuts top 20 premium (channel) sales of 2020

Here are the top channel sales of 2020 and how they are being used.

Graphic with the words "premium domains"

Like most top level domain companies, Donuts sells the best domain names in its portfolio at premium prices. These premiums are usually charged for the initial registration and renewals. Many of these premium domains carry just a slight premium to normal registration fees. Others cost a lot more.

Below is a list of Donuts’ top 20 premium domain name sales through the registrar channel during 2020. This does not include its very best domains, which are sold in negotiated transactions. It also doesn’t include domains that were purchased in prior years and renewed at premiums during 2020.

I believe the wholesale prices for these domains range from about $10,000 at the top of the list to $500 at the bottom. I’ve also noted which domains are being used. – an online betting site for hockey games – forwards to, a real estate agency. – forwards to an imgur page – Ex Corp develops IT solutions for Esports. – this is a password-protected site for Krebs Stamos Group. – Conscious Minds Studios is an ad firm.

That so few of the names are being used shouldn’t come as a complete surprise. Some were likely purchased for protection, others by domain investors, and the rest by companies that plan to eventually use them. I’m always amazed at how many aftermarket sales I make that never end up being developed.

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About Andrew Allemann

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