Wednesday , April 21 2021

The Hunt is Fun, but Validation is Critical

Every morning, I spend around an hour going through lists of domain names that are coming up for auction. When I say every morning, I mean every morning. I do this on weekends, when we are traveling, when we have friends or family over (in non-Covid times), and all those times in between. I review lists from auction platforms,, and I recently added to the list of tools I use daily. This is the hunt, and it is probably the most enjoyable part of domain investing.

As I and others have discussed many times, the prices achieved in expiry auctions have grown in recent years. It has become much more challenging to find what I would consider to be a deal, so the hunt has expanded. I never focused much on pending delete auctions, save for the occasional gem, but I have been focusing on that area a bit more.

In 2020, I acquired more than 300 domain names, which is quite a lot for me considering my portfolio has always hovered in the ballpark of 500 domain names. Most of these 300+ acquisitions were pending delete domain names that I would consider bargains. Hunting for these deals is fun for me.

The critical element of this hunt is the validation that comes in the form of sales. None of the pending delete auction acquisitions I can think of off the top of my head would be considered blue chip names. All of them are replaceable inventory. As such, it is critical that I validate the time and money spent on this area by selling these domain names. My experience may tell me names I buy are good inventory, but only sales will validate this.

Other investors I speak with who are also at the stage of growing their portfolio also enjoy reviewing lists. Everyone has a different way of cultivating lists and has a different way of reviewing lists. I believe all of these people who spend the time doing this really enjoy this aspect of domain investing. Validating the effort and spend by selling these domain names is most critical.

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